Privacy Policy for scarlettparade.com
1. Introduction
At scarlettparade.com, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information, and outlines your rights under applicable privacy laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Our commitment is to uphold the highest standards of data protection and user trust across all interactions with our website, services, and digital platforms.
2. Scope of This Policy and Role as Data Controller
This Policy applies to all visitors, users, and others who interact with the website located at scarlettparade.com (“Website”). scarlettparade.com operates as the data controller for any personal data collected and processed in connection with the Website. As such, we determine the purpose and means of processing your personal data in accordance with applicable data protection regulations.
3. Categories of Data We Process
We may collect and process the following categories of personal data depending on your interaction with our Website:
– Usage Data: This includes information such as your browser type and version, operating system, referral source, length of visit, page views, and navigation paths, as well as information about the timing, frequency, and pattern of your visit.
– Account Data: If you create an account or register on the Website, we collect identifying information such as your full name, email address, billing and shipping address, and phone number.
– Profile Data: This includes your preferences, interests, past purchases, survey responses, behavior patterns on the Website, and purchase history.
– Communication Data: We collect information communicated to us through support requests or via contact forms, email communications, or other means, including your name, contact information, and any correspondence.
– Technical Data: Technical information from devices used to access the Website, including IP addresses, device identifiers, operating system details, language preferences, and system configuration data.
– Transaction Data: Information related to purchases or financial transactions, including billing details, payment methods (masked), time and date of purchase, shipping details, and transaction status.
– Preference Data: Details about your marketing and communication preferences, product and service interests, and consents regarding data processing.
4. Legal Bases for Processing
We process your personal data lawfully, fairly, and transparently under the following legal bases:
– Consent: Where required by law or where no other legal basis is applicable, we rely on your informed and freely given consent to process your data.
– Contractual Obligation: Where processing is necessary for the performance of a contract with you, such as fulfilling an order or providing a requested service.
– Legitimate Interests: When it is in our legitimate interest to improve our services, secure the Website, prevent fraud, or ensure optimal functionality, provided that such interests are not overridden by your rights.
– Legal Obligations: To comply with statutory or regulatory obligations.
5. Your Rights
Users within the European Union and other jurisdictions with comprehensive privacy laws are entitled to exercise the following rights:
– Right of Access: You may request access to the personal data we hold about you.
– Right to Rectification: You may request correction of inaccurate or incomplete personal data.
– Right to Erasure: Under certain conditions, you may request deletion of your personal data.
– Right to Restrict Processing: You may ask us to suspend processing of your data in specific circumstances.
– Right to Data Portability: You may request that we transfer data that you have provided to us to another organization or directly to you.
– Right to Object: You may object to our processing where we rely on our legitimate interests or for direct marketing purposes.
To exercise any of these rights, please contact us at [email protected].
6. Data Security Measures
We employ robust security measures designed to safeguard your personal data:
– Data Encryption: All sensitive data is encrypted in transit using HTTPS and at rest when stored on our servers.
– Access Controls: Access to personal data is limited to authorized personnel and subject to authentication procedures.
– Regular Backups: We maintain secure backups to ensure data integrity and availability.
– Staff Training: All personnel handling personal data receive ongoing privacy and cybersecurity training.
While we take all necessary precautions, no digital system is entirely secure, and we advise users to take appropriate security measures when communicating or submitting personal data online.
7. International Data Transfers
If we transfer personal data outside of the European Economic Area (EEA) or other jurisdictions with equivalent protections, we do so in accordance with applicable laws and using legally-approved mechanisms, such as:
– Standard Contractual Clauses approved by the European Commission.
– Adequacy decisions recognizing certain jurisdictions as having appropriate data protection laws.
By submitting your personal information on scarlettparade.com, you agree to such transfers where required.
8. Data Retention
We retain personal data for only as long as necessary for the specific purposes outlined in this Policy. The typical retention periods are:
– Usage and Technical Data: Up to 12 months
– Account and Profile Data: Retained for the duration of the user account, plus 3 years after the last user activity
– Communication Data: Retained up to 3 years thereafter for record-keeping and legal purposes
– Transaction Data: Retained for 7 years to comply with financial and tax regulations
– Preference Data: Retained until consent is withdrawn or the data is updated
After these periods, data will be securely deleted or anonymized.
9. Cookie Policy
scarlettparade.com uses cookies and similar technologies to enhance your user experience. Cookies may be categorized as follows:
– Essential Cookies: Necessary for the functioning of the site, such as login and cart functionality.
– Functional Cookies: Enhance site usability and offer personalized content.
– Performance and Analytics Cookies: Collect data about user interactions, traffic sources, and webpage performance to improve the Website.
– Marketing and Preference Cookies: Tailor advertising and remember your preferences across sessions.
10. Cookie Management and Compliance with GDPR & CCPA
Upon visiting the Website, you will be presented with a cookie consent banner, where you can manage your preferences in compliance with GDPR and CCPA. You may update these preferences at any time via the cookie settings on our Website.
Most browsers also allow you to control cookies through settings. Disabling some cookies may affect the functionality of scarlettparade.com.
11. Children’s Privacy
scarlettparade.com is not intended for use by children under the age of 13, and we do not knowingly collect personal data from anyone in this age group. If you believe we have mistakenly or unintentionally collected data from a child under 13, please contact us promptly at [email protected].
12. Policy Updates
We reserve the right to modify or update this Privacy Policy at our discretion. Any changes will be posted clearly on scarlettparade.com. Where changes significantly impact your rights, we will notify you via email or an in-site message where appropriate.
We encourage users to review this Policy periodically to remain informed about how we are protecting personal data.
13. Contacting Us
If you have questions, concerns, or requests related to this Privacy Policy or your personal data, you may contact us at:
Email: [email protected]
We are dedicated to complying with all applicable privacy laws and ensuring that your personal information is handled with the care it deserves. Please reach out at any time with inquiries about your data or to exercise your rights.