Privacy Policy - Scarlettparade

1. Introduction

At Scarlett Parade, we are committed to protecting your privacy and ensuring the security of your personal data. We place the utmost importance on maintaining the confidentiality, integrity, and availability of the personal information entrusted to us. This Privacy Policy outlines how your personal information is collected, used, stored, and protected in compliance with applicable data protection regulations, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

2. Scope of the Policy and Data Controller

This Privacy Policy applies to all users of the website scarlettparade.com (the “Site”) and related services. Scarlett Parade is the data controller for the purposes of data protection laws. As the data controller, we determine the purposes and methods by which your personal data is processed.

By accessing or using our Site, you agree to the collection and use of your information in accordance with this Policy.

3. Categories of Data Processed

We collect and process various categories of personal data, depending on how you interact with our website, products, and services:

a. Usage Data
This includes information about your interactions with scarlettparade.com, such as your IP address, browser type and version, pages visited, time and date of visit, time spent on pages, and referring websites.

b. Account Data
When you register an account or place an order, we may collect your name, billing and shipping address, email address, phone number, and account login credentials.

c. Profile Data
This includes your preferences, order history, product interests, and behavioral data based on your engagement with our content and products.

d. Communication Data
Information you provide through communication channels, such as customer support inquiries, form submissions, and historical correspondence, is stored to assist us in providing service and improving user experience.

e. Technical Data
We automatically collect technical details related to the devices you use to access our Site, including device type, operating system, screen resolution, and system configurations.

f. Transaction Data
We collect details necessary for processing payments and delivering products or services, including transaction amounts, payment methods, billing records, and delivery confirmations.

g. Preference Data
This includes your marketing and communications preferences, opt-in status, and responses to surveys or promotional campaigns.

4. Legal Bases for Processing

We process your personal data based on the following lawful bases as defined by GDPR and similar frameworks:

– Performance of a Contract: To fulfill orders, manage subscriptions, and provide requested services.
– Consent: When you explicitly opt in, for example by subscribing to newsletters or accepting cookies.
– Legitimate Interests: To maintain and improve our services, promote our offerings (where applicable), secure our systems, and analyze user behavior.
– Compliance with Legal Obligations: To comply with tax, fraud prevention, and other applicable laws.

5. Your Rights

Subject to local data protection laws, including GDPR for EU residents and CCPA for California residents, you may have the following rights:

– Right of Access: Obtain a copy of your personal data that we hold.
– Right to Rectification: Correct inaccurate or incomplete data.
– Right to Erasure: Request deletion of your data (“right to be forgotten”), subject to certain conditions.
– Right to Restriction of Processing: Limit how your data is used under certain circumstances.
– Right to Data Portability: Request transfer of your data to another service provider in a machine-readable format.
– Right to Object: Object to certain types of processing, including direct marketing.
– Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at [email protected].

6. Security Measures

We employ robust technical and organizational measures to safeguard your personal information, including but not limited to:

– Encryption of data in transit and at rest
– Secure server infrastructure
– Role-based access controls and authentication protocols
– Routine backups and disaster recovery strategies
– Staff training and internal policies on data privacy

7. International Transfers

Where personal data is transferred outside of the European Economic Area (EEA) or other jurisdictions with recognized data protection frameworks, we ensure adequate safeguards are in place. These may include:

– Standard Contractual Clauses (SCCs) approved by the European Commission
– Transfers to jurisdictions deemed to have adequate levels of protection by competent authorities
– Compliance with local and regional data transfer requirements

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, meet our legal obligations, resolve disputes, and enforce agreements. The retention periods vary:

– Account and Profile Data: Retained for the duration of your account and up to 6 years thereafter.
– Transaction Data: Retained for 7 years for accounting and tax compliance.
– Communication Data: Retained for up to 3 years following final communication.
– Usage and Technical Data: Retained for 2 years for analytical purposes.
– Preference and Marketing Data: Retained until consent is withdrawn or after 2 years of inactivity.

9. Cookie Policy

scarlettparade.com uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device to support functionality and collect information. These may include:

– Essential Cookies: Necessary for website operation and login functionality.
– Functional Cookies: Enhance personalization and remember settings.
– Performance Cookies: Collect anonymous analytics about site performance and usage patterns.
– Analytics Cookies: Used to understand audience interaction and tailor marketing.

10. Cookie Management and Compliance with GDPR & CCPA

Upon visiting scarlettparade.com, you are prompted to manage your cookie preferences. You may accept, reject, or customize non-essential cookies directly via our cookie consent banner. Additionally, you can control cookie storage through your browser settings.

Under CCPA, California residents may opt-out of data “sales” as defined by the regulation. Scarlett Parade does not sell personal data in the conventional sense but honors user preferences as required.

11. Special Protections for Children Under 13

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from anyone under this age. If we discover that we have inadvertently collected such data, we will promptly erase it from our records. Parents or guardians with concerns are encouraged to contact us at [email protected].

12. Policy Updates & User Notifications

We reserve the right to update this Privacy Policy at any time to reflect changes in our practices or legal obligations. Where appropriate, we will notify users via email or clearly display a notice on our Site. We encourage you to periodically review this Policy to remain informed about how we protect your personal data.

13. Contact

For any questions, concerns, or requests regarding your personal data and this Privacy Policy, please contact us:

Email: [email protected]

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Scarlett Parade is fully committed to complying with applicable data privacy laws and resolving any data protection concerns you may have. We welcome your inquiries and assure you of our dedication to safeguarding your information.